“ I have attended MM & SCM courses with Varsha. She is an expert in the area she teaches and a great motivator in the classroom. She takes the time to ensure everybody understands the subject matter. It was truly enjoyable and I highly recommend!! ”
- James Crowe
Course Details
More than ever, in today's challenging business environment, best-run companies are staying focused on their most valuable assets - their customers. Companies seek to retain their best customers and maximize the effectiveness of every customer interaction - whether it's sales, service, or marketing.
We offer customized SAP CRM course for individuals and corporates. We can also arrange in-class SAP CRM Training at your place anywhere in the United States. Please call +1-832-419-7371 for more details.
Why SAP CRM
Armed with an understanding of the comprehensive functionality in SAP CRM, you can manage the entire customer life cycle efficiently and intelligently. You'll learn how to optimize key processes, leverage various analytics and reporting tools, and assess your performance.
Prerequisites
Basic knowledge of SAP overview and SAP SD and other modules of SAP Logistics are recommended by our experts.
Course Curriculum 
Day-1: MySAP CRM Solution Overview
- Overview and Introduction to SAP CRM
- Foundation and Architecture of mySAP CRM
- mySAP CRM Analytics
- mySAP CRM Marketing
- mySAP CRM E-Commerce
- mySAP CRM Channel Management
- mySAP CRM Sales
- mySAP Interaction Center
- mySAP Service
- mySAP Field Applications (with focus on Mobile Service)
- mySAP CRM for Industries
- Integration with other MySAP suite of modules
Day-2: SAP CRM Base Customizing
- SAP CRM Basic data and Customizing settings for these objects
- Business partner
- Organizational model
- Territory Management
- Product master CRM Business Transactions
- Overview of generic functions in business transactions
- Activity Management (including Activity Journal and Group-ware Integration)
- Transaction type and item category customizing for these objects
- Middle-ware settings
- Middle-ware connections to R/3, APO and CRM
- CRM Business Partner - CRM Middle-ware
- CRM Middle-ware Sales and Billing
- Basic concepts of SAP CRM middle-ware
- Replication administration
- Monitoring and error handling
Day-3: Implement Customer Interaction Center
- Architecture landscape
- Agent functions and processes in the IC
- Define CIC Profile and Customer-Specific
- Workspaces
- Define front-office framework
- Component Configuration
- Action Box Configuration
- CTI Configuration
- Client Implementation Case Study - Live Exercise
Day-4: Implement Internet Sales
- Architecture and landscape
- Set up logical system and connection with OLTP R/3 and APO
- Configuration of the CRM Server - Base Customizing
- Configuration Web Application
- Creating Product catalogs
- Publication of Product Catalog content
- Create Internet User for order processing
- Sales Transactions using Internet Sales
- Web Shop Maintenance
- Client Implementation Case Study - Live Exercise
Day-5: Implement CRM Marketing
- Opportunity Management
- Activity Management
- Marketing Planning and Campaign Management (Marketing Planner, Product Selection, Partner Functions, Generic Actions, Campaign Execution)
- Marketing Calendar
- Customer Segmentation
- External List Management
Softwares for Enabling SAP Customer Relationship Management (SAP CRM) Without Compromise
In an environment where many companies have lost sight of the real meaning of customer relationship management (CRM), it's critical to remember what SAP CRM module is about. It's about acquiring and retaining customers, improving customer loyalty, gaining customer insight, and implementing customer-focused strategies. A true customer-centric enterprise helps your company drive new growth, maintain competitive agility, and attain operational excellence.
That's why SAP has introduced "CRM without compromise" We have listened to the needs of our customers - for rapid adoption and user productivity, quick time to value, and seamless, best-practice operations between front- and back-office. You can avoid CRM tradeoffs with applications that are:
- Simple - Drive user uptake and effectiveness with an intuitive, Web-based user interface that's unified across our CRM solutions - delivering deep SAP CRM software capabilities uniquely tailored for business users.
- Flexible - Choose the right SAP CRM solution for the right situation with flexible deployment models that include on-premise, on-demand, and hybrid.
- Comprehensive - Provide an exceptional and consistent customer experience with front-office capabilities for all channels across marketing, sales, and service; embedded analytics; and end-to-end, industry-specific processes - delivered on the proven SAP NetWeaver platform.
What is included
- 40-hours of Instructor-led Training
- Study Material
- System Access for hands-on practice
- Video recording on request
- Interview Preparation
About the Instructor
Mr. John brings with him a very solid foundation of business process in the sales and Customer Relations areas. He has worked in a variety of industry sectors and therefore is a good coach of best practices. His knowledge in SAP CRM shines the brightest among the top ranking consultants. more
Jobs and Resume Preparation
Projects and permanent jobs for SAP CRM are in abundance. Depending on what industries are dominant on your SAP CRM resume, you will get calls accordingly. We will help you prepare with the SAP CRM interview questions and answers. The SAP CRM salary is usually dependent upon experience.